12 Tips to Get More Subscribers on Your YouTube Business Channel

by Oct 8, 2020Business0 comments

With the widespread popularity of YouTube, it’s hard for marketers to ignore its role in marketing. But because of its popularity, the competition is also high on the video-sharing website.

So with the endless library of video content, how can your business channel stand out? Grow your channel’s subscribers fast through these 12 tips.

1. Clean Up Your YouTube Channel

Take a hard look at your YouTube channel and re-evaluate old content and see which ones are outdated, poorly produced, or simply a flop that needs to be deleted? If viewers see this video tied to your brand, it’s going to turn that lead off immediately and cause them to doubt your brand’s credibility and efficiency. So delete that video and never look back!

2. Only Create and Post Highly Watchable Content

YouTube is full of clutter, and if you’re not careful, you might be tempted to post sub-par content thinking you can get away with it. The truth is, you can’t! Creating the best content is the only way for your channel to stand out from the pack and grow its subscriber base. You can achieve this by coming up with a pre-production plan. Here are a few tips for doing it:

Do Your Research

Watch your competitors’ videos and videos in industries outside of yours and note the most intriguing parts. Instead of copying what your competition is doing, think of a way to do it better and more creatively.

Prepare a Script

While you can always try to wing it on screen, it’s best if you wouldn’t, and you shouldn’t. Plan out your script, write it, table read, and re-write it to make sure it tells the story you’re trying to convey in the most powerful way possible. Businesses often underestimate, and therefore underutilize, the power of scripting, but it can take your videos to an entirely new level if you use it well.
Prepare a Script

Get the right equipment for an in-house studio.

Do you have the “right” equipment? If not, can you afford it? Believe it or not, the answer to the last question is yes! Nowadays, iPhone cameras’ quality is close to that of a much more expensive alternative. You’ll also need a simple background, studio lights, and a tripod for shooting in-house. Depending on the video, you might need other things like props and audio equipment.

Grab your viewers’ attention in the first 10 seconds of your video

Twenty percent of viewers drop off within the first 10 seconds of a video, so the first 10 seconds of your video is most crucial. To establish an excellent first impression, start your video with a climactic part of your video instead of a bland introduction.

3. Execute Compelling Channel Trailers

Execute Compelling Channel Trailers

YouTube has a feature called channel trailers, which is perfect for marketers looking to grow their subscription base. As the term implies, channel trailers are short video clips, around 30-60 seconds, that automatically play when viewers visit your YouTube channel page. These trailers should be compelling enough to make visitors want to stay on your channel page.

It can be hilarious, beautiful, or emotionally charged, as long as it has an impactful call to action that gives viewers a reason to subscribe.

4. Make Sure Your Videos Are Under 5 Minutes

Even if your engineering software is hard to explain, or your law firm has lots of long testimonials, keep in mind that long videos and YouTube do not go well together! No matter how complicated your product or service is, your marketing videos should never exceed 5 minutes. Why? Because several studies continue to prove that online video viewers have a short attention span. According to HubSpot, the ideal length for videos on YouTube is two minutes, so make sure to edit those long webinars into short, snappy clips.

5. Create a Playlist Using a Set of Related Videos

If you feel like you can’t cut down your content, break them down into a set of short videos and turn these videos into a playlist. These videos may be a recurring weekly educational series or a set of webinars around the same theme.

Grouping them into a YouTube playlist will allow your viewers to continue watching without manually searching for and clicking into the next video. So how will this increase your subscription base? It will keep visitors on your channel longer and reveal to them your content quality while also keeping your video content highly-organized.

6. Add Powerful CTA’s Into Your Videos

It is now easier to add call-to-actions to your YouTube videos through end screens and cards. Here’s how to use them:

End Screens: An end screen is a call-to-action screen that will appear during the last 5-20 seconds of your video. You can use end screens to encourage your viewers to subscribe, point them to the next video, or promote your website or crowdfunding campaign, depending on your goal.

Cards: YouTube cards add more interactivity during your video by pointing viewers to a specific URL, showing a video or playlist, promoting your channel, or even polling your audience. If you opt to use cards, keep in mind that viewers need to press the little “I” icon at the right corner of the video to make the card visible.

7. Customize Human Thumbnails

Customize Human Thumbnails
Your video thumbnail is the cover of your video, so you need it to be more than engaging. In fact, the video thumbnail can be considered the most critical item that determines whether or not a visitor will play your video. People relate to other people, so one fool-proof video thumbnail you can use to ensure viewership is an image of a smiling human making direct eye-contact.

8. Push Out Content Consistently

Even if you don’t have a videographer, having the right equipment for an in-house studio can help you post content more consistently. Keep in mind that consistency is critical in keeping viewers subscribed to your channel.

9. Invest in Advertisements

The internet is a crowded space, and putting some budget for promotion is a full-proof way of increasing your subscription base. There are several advertising formats for YouTube, including the following:

  • Display ads
  • Overlay ads
  • Skippable and non-skippable video ads
  • Bumper ads
  • Sponsored cards

You can also choose who sees your ad based on viewer interest, demographics, or in-market audiences.

10. Promote your Channel to Online Communities

Whether it be on Facebook, Instagram, or LinkedIn, you should actively engage in these platforms and promote your video content or YouTube channel when relevant.

11. Utilize Incentives

Utilize Incentives

Incentives work exceedingly well on adults as it does on kids because everyone loves freebies. That said, you should make use of incentives to entice people to subscribe to your YouTube channel. One way to do it is by running a cross-channel contest.

Create a contest where you promote your business on other social media platforms, like Facebook or Instagram, where the guidelines include liking your Instagram post and subscribing to your YouTube channel.

Through your Instagram post, inform your followers that your YouTube channel’s link is in your Instagram bio (#linkinbio) so they can easily subscribe to your videos. Prizes can include free food or free bowling game pass.

12. Optimize Your YouTube Channel for Search

Lastly, make sure your YouTube videos are optimized to rank in search engine results and in YouTube search results itself.
Search Engine Optimization (SEO) can be a bit technical, but here are some easy ways to do it:

Come Up With Searchable Titles: Try to include popular keywords in your video title, and make sure to keep your title around 50 characters max.

Add a Transcript to Your Videos: Video transcripts make your videos more accessible to a broader audience, and they also help optimize your content for search engines.

Optimize Your Video Descriptions: Fill your description field with engaging and well-written words about your video, making sure to use your most critical keywords.

Don’t Forget Your Meta Tags: Using meta tags is another way to get keywords into your video to make it more search-engine optimized. For ideas on what to use as meta tags, search for popular videos in your space and see what meta tags they use. Make sure not to overdo it with the keywords and to focus on the most critical words.

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